So Eco
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The mainstream use of disposable and non-biodegradable products has largely contributed to widespread pollution and poor waste disposal. It becomes pivotal to make movements and changes that consider both reusable and biodegradable alternatives to many of the single-use items that we use on a daily basis.
As the Sustainable Shifts project enters 2022, the blog hopes to feature another local eco-business in Trinidad and Tobago that deals with eco-friendly and reusable baby products with a focus on cloth diapers.
Ms. Samantha Joseph reflects on the birth of her sons as the key inspiration for the start of her business. She notes that she has always been an eco-conscious person, and her pregnancy with her son encouraged her search for alternative ways to diaper him. She explains that through online research, she began exploring modern ways of using cloth diapers. This prompted her to use cloth diapers on her son from his birth to potty training stage. Ms. Joseph stated that she ordered them each month and slowly added to her stash. She would recommend them to her friends who had babies, and while some did not like them, there were others that did.
People who saw her son in them would always ask her about it, and she echoed that she was always very excited to educate them. She justifies that this led her to fall in love with modern cloth diapers.
Her pregnancy with her second son accordingly inspired her to start a business of her own. She relayed that she knew she wanted to have an eco-friendly business, but was not sure about what products she should offer. She deliberated selling the everyday eco-friendly products that were already mainstream until it came to her that she should sell something that she was passionate about and had experience with. This resulted in her deciding to sell cloth diapers and cloth diapering accessories as a “one stop shop for cloth diapering.”
Ms. Joseph contends that her primary aim is to help make modern cloth diapers mainstream by educating Trinbagonians about modern cloth diapers, showing them that there is a sustainable alternative to cloth diapering their baby that is both eco-friendly and financially-friendly. She adds that she aims to show Trinbagonians that it is easier than it looks by giving them a glimpse of her daily life experiences in cloth diapering her son and offering quality products for affordable prices.
She summarizes the core principles and values of So Eco TT include:
- being as eco-friendly as possible in every aspect of the business & lifestyle.
- being as transparent and honest with her audience as she can.
She reiterates that So Eco TT has a unique and specific niche, and it hence offers modern cloth diapers and most of the associated accessories for cloth diapering 'little ones'.
Ms. Joseph affirms that through her cloth diapers, she aims to promote environmentalism, and support issues of climate justice. She emphasizes that on average, a baby can go through between 2,000 and 2,200 diapers in their first year. Modern cloth diapers hence eliminate the need for disposable diapers, and offer a method of preventing a large quantity of them from entering local landfills. Disposable diapers end up almost exclusively in landfills, where they emit methane, a greenhouse gas that she explicates is 20 times more potent than carbon dioxide. Modern cloth diapers are moreover beneficial as they can also be reused for multiple babies over time.
Ms. Joseph reflects that a part of the primary process of creating a sustainable business involved conducting adequate research. She expresses that the majority of the public have little concern for sustainability, and citizens therefore need to be convinced on why sustainable changes are pivotal from all perspectives and in all aspects of daily life. She notes that her business is roughly 9 months old, and she has not yet encountered any major challenges that have hindered her. She contends that this might be because she does not look at obstacles as challenges, but rather as new ways and opportunities to be innovative.
Ms. Joseph reiterates that partaking in sustainable and eco-friendly practices can be made more mainstream. She details that her vision for the future of the Caribbean from a sustainable lens involves bringing traditional methods of living back in more modern versions. Traditional practices, such as using cloth diapers, were more eco-friendly compared to the modern single-use mode of life. Accordingly, diapering systems were previously cloth with pins, and now they are cloth with convenient snaps. In this same way, pads were once cloth, and now there are modern cloth pads. Thrifting and reusing items is now a ‘big thing’, when they were traditionally known as ‘hand me downs’. Bringing the old systems that worked well into the new world hence has tremendous potential for creating widespread and effective change. She underscores that this is the only way humans can preserve, reconnect with, and save their planet.
For more information on So Eco TT and their services, or to contact Ms. Joseph, you can reach out to her page on Instagram and Facebook @soeco.tt