SO THRIFTY
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Sustainable changes remain some of the primary actions that individuals can effectively execute. Despite issues of power inequities, environmental depletion and degradation, and large-scale pollution, functioning at the individual's capacity to conserve and protect our environment becomes a viable avenue for effecting change.
Equally, modern day consumerism fosters a desire for material accumulation, a need for secure social and physical image, and a strong interest in fashion trends.
This week, the blog aims to feature a local eco-business in Trinidad and Tobago that centers on fashion and clothing in a sustainable manner.
Ms. Shania Albert, founder of So Thrifty TT notes that she created her business due to her love for thrifting clothing and dressing-up, and for her desire to be more economical. She reiterates that her household advocates for recycling and reusing, and she was accordingly advised by her older sister to create an online thrift store amidst the pandemic to channel her passions productively. She asserts that she believes โin promoting a sustainable means of staying trendy with fashion and saving the planet.โ
So Thrifty TT aims to provide an eco-friendly virtual thrift store, along with an avenue to โthrive and surviveโ during the pandemic as a new business. Ms. Albert outlines that her business creates a โsafe cyber-clothing storeโ that allows individuals to:
- Shop affordably
- Have access to stylish clothing
- Promote a more sustainable fashion environment and eco-friendly world
She further echoes that the businesses core values center on โlocally sourcing new and used clothing, using eco-friendly and reusable packaging, and providing quality customer service.โ
So Thriftyโs niche involves the sale of second-hand clothing. Ms. Albert expresses her hopes of eventually diversifying the online shop to include everyday items as well. She adds that she equally aims to encourage โthrifters to purchase more reusable and cheaper products to promote a sustainable lifestyleโ and likewise experiment with their style in a more accessible manner at a local level. She summarizes that So Thrifty offers:
- The sale of second-hand clothing
- The consignment of clothing
- The donation of clothes to be sold.
So Thrifty and thrifting seek to lessen the adverse impacts of climate injustices and climate change by creating a local cyber-store committed to reducing our environmental footprint. Consumers moreover fail to recognize and consider the environmental impacts of the air travel involved in the shipment of their clothing sourced from international websites and brands. Ms. Albert asserts that sustainable local thrift stores can further reduce the waste accumulated in local landfills while supporting the desire of the human social being to be fashionable and trendy.
Ms. Albert confesses that the process of creating a sustainable business persists as an ongoing learning opportunity with challenges, especially in the context of the global pandemic and national State of Emergency. She contrasts that since the launch of So Thrifty TT in April, she has experienced both highs and lows due to the implications and limitations of public spaces. This has impacted the flow of customers, where local lockdowns limited that amount of purchases and sales. Ms. Albert reflects that while this has been unmotivating at times, she has persevered and has additionally been making sweet boxes with her cousin to cover general expenses and bills. She asserts that despite the challenges endured, she has been consistently striving to maintain an online presence and provide her services to her customers while concurrently "promoting an alternative lifestyle with fashion."
She illustrates that she believes that as a collective, we can make partaking in sustainable and eco-friendly practices more mainstream through advocating for increased awareness, better conversation practices, and further providing alternative and eco-friendlier services. She adds that persons who are wealthy also engage in thrifting as part of a "look" or trend, as opposed to thrifting out of necessity or with sustainable intentions. She shares her hopes that sustainability, environmentalism, and eco-friendly practices do not become glamourized as part of these trends, and instead become conscious actions and choices done for the wellbeing of the environment.
Ms. Albert resolves that her vision for the future of the Caribbean involves eco-friendly changes and the promotion of sustainable local products and services that assist in the reduction of our imports. She concludes that she wants citizens of Trinidad and Tobago to strive for our actions to be better, and to live and promote a more sustainable world.
For more information on So Thrifty TT and their services, or to contact Ms. Albert, reach out to them on Instagram and Facebook @so_thrifty_tt